Description
Overview
Marketing is an exciting and diverse world. In this master’s program, we introduce you to the newest trends in the profession in order to provide a deeper understanding of marketing processes and an overview of the latest developments. In addition, you gain new perspectives that prepare you to become able to adapt to the ever-changing business environment in a quick and creative way and to find the most appropriate solutions in accordance with the brand and the target group.
Educational Opportunities
- After laying the theoretical foundations, we will facilitate your understanding of concepts through case studies and practical examples and enable you to think about complex systems and marketing processes.
- During the training, you have the chance to get the Google Ads Fundamentals Certification, which will be a great added highlight to your CV.
- You will get to know software programs that help you achieve great results in marketing and analyze big data.
- You can expand your knowledge with unique elective subjects such as Copywriting and Creative Strategy Basics, Event Management, and Creative Industries, or with online courses of Coursera, for example, Influencer Marketing or Sports Marketing.
- You can spend one semester at our Erasmus partners, including IPAM The Marketing School in Portugal, or ESIC Business & Marketing School in Spain.
- In addition to METU educators, you will learn from practical experts who are renowned representatives of their profession.
Specialization
Integrated Marketing Communications:
In this specialization, you can learn about fields of expertise that will provide useful in your future work and support you in achieving success. We will prepare you for all the important professional challenges of the world of PR, online, and social media marketing.
Career Opportunities
- Senior professional at the commerce and marketing departments of multinational companies
- Salesperson, sales professional
- Senior professional at advertising and PR agencies, consulting companies
- Head of your own agency
- Freelancer marketing professional
Requirement
Applicants must possess a bachelor's degree with CGPA > 2.50/4.00 OR 3.0-3.5/5.00
A copy of your international Passport Bio-Data Page.
WAEC Certificate
Bachelor's Certificate (ND & HND)
Bachelor's Transcript (ND & HND)
Passport Photograph
Upper-intermediate command of English (equivalent to IELTS 6.0+ or TOEFL 79+ level, but no certificate required)
Curriculum Vitae
Two reference letters.
Statement of Purpose in English (A letter that states the Applicant’s Purpose for choosing the Program ).
Structure
Fees
2500 EUR/semester for EU students (includes the Member States of the EU, EEA, and Turkey)
Registration fee: 100 EUR
Enrollment fee: 100 EUR
Health Insurance: 150 EUR
Two semesters of tuition fee payment required