Program Overview

Combat sports are gaining popularity both in Russia and all over the world, and this area is now in demand of real professionals - professional promoters, tournament organizers and fight club managers. You will learn how to manage your own club, conduct successful agency activity, make your fighters real stars, work with audience and the media.

THINGS YOU WILL LEARN: KEY DISCIPLINES

1. Organization of sporting events in the martial arts industry

- Types of sporting events in the martial arts industry.

- Development of a business plan for a sporting event.

- Regulations and rules for competitions.

- Marketing of a sporting event and attracting spectators.

- Development of a sports competition budget in the martial arts industry.

2. Fight Club Management

- History and types of fight clubs.

- Planning fitness club activities.

- Establishment of business processes.

- Budget and pricing policy of a fight club.

- Fight club marketing. Basic promotion strategies.

- Requirements for staff and equipment. Evaluation of the club effectiveness.

3. Sponsorship in the martial arts industry

- Types of sponsors in the martial arts industry. Principles of sports sponsorship.

- Search for sponsors and their types.

- The process of interaction with sponsors. Types of contracts and the manner of their conclusion.

- Activation of sponsorship.

4. Personal marketing of professional fighters

- Channels and ways to promote professional fighters.

- Creation of a personal brand of a fighter. The trash-talk concept.

- Online methods to promote fighters. Offline marketing.

- Professional fighter promotion budget.