Program Overview

In order to keep ahead of their competitors, sports organizations, clubs, leagues, and professional athletes require market promotion, which means they can’t do without experienced marketers. The course trains qualified professionals capable of promoting a sporting event, effectively managing the development of a sports club and making the athlete a real star.

THINGS YOU WILL LEARN: KEY DISCIPLINES

1. Strategic Sports Marketing

Marketing in the system of strategic management of a sports organization.

Strategic marketing analysis of the sports organization environment.

Mission and strategic vision of a sports organization.

Marketing goals and strategies.

Specific operational strategies of marketing tools in sports.

2. Product policy of sports organizations

Product as a key tool for sports marketing.

Types of sports products: event, service, goods, information.

Structure and contents of sports products of various types.

Hierarchy in the product portfolio of a sports organization.

Managing the product policy of a sports organization.

3. Sponsors' and partners' offers in sports

Sponsorship as a sports marketing strategy

Types of sponsors in the sports industry

Principles of sports sponsorship

Process of interaction with sponsors

Activation of sponsorship.

4. Merchandising and licensing in sports

Merchandising in the structure of income of sports organizations

Goals and merchandising objects

Business models in merchandising

Licensing in sports merchandising

Brand protection.

YOUR PROSPECTS

Brand Manager STARTING SALARY 70 000₽

Fitness Club Manager STARTING SALARY 120 000₽

Sports Event Organizer STARTING SALARY 80 000₽

Sport’s Services Sales Manager STARTING SALARY 80 000₽

Marketing Director STARTING SALARY 100 000₽

PR-Director STARTING SALARY 100 000₽