Description
Centennial College's Advertising and Marketing Communications Management program is tailored to nurture your creative talent and strategic thinking, utilizing business skills to spark fresh and innovative ideas. If you are passionate about Super Bowl commercials, this program is the perfect fit for you.
Spanning three years, this advertising program covers a comprehensive foundation in the industry, leading to specialization in account management, digital creative, or media buying and planning in the final year. Notably, this program stands out in the Greater Toronto Area for including a full-semester 14-week field placement.
In the Advertising and Marketing Communications Management program at Centennial College, you will:
- Master the entire advertising process, from creative development to research, strategy development, campaign planning, production, and media planning and buying;
- Learn to create content across various advertising genres;
- Develop the skill to craft compelling advertising stories for clients;
- Plan and execute campaigns across multiple platforms;
- Enhance your instincts and strategic thinking while meeting deadlines in a professional and creative setting;
- Benefit from the guidance of experienced advertising instructors with extensive industry knowledge;
- Conclude your training with an industry field placement, gaining hands-on experience in the day-to-day operations of the advertising industry.
Career Opportunities
Upon completion, you can pursue roles such as Account Manager, Media Buyer and Planner, Marketer, Digital/Mobile Professional, Creative Developer, Producer, Direct Marketer, Promoter, or Event Marketer.
Requirement
- Hold a bachelor's degree with a CGPA of at least 2.50/4.00 or equivalent
- Submit a copy of your international Passport Bio-Data Page
- Provide your WAEC Certificate or equivalent
- Submit your Undergraduate Certificate (ND & HND) and Transcript
- Include a Passport Photograph
- Demonstrate English Proficiency through TOEFL (60 IBT) or IELTS (5.5) scores (Optional)
- Submit your Curriculum Vitae
Structure
- The Advertising and Marketing Communications Management program at Centennial College mirrors industry standards, emphasizing firm deadlines, multitasking, working under pressure, and delivering professional presentations.
- Gain practical experience with professional software and media planning systems on-site, a crucial component of the program.
- Acquire insights and skills in key agency operations areas: digital creative, media planning/buying, and account management.
- Recognized by the Interactive Advertising Bureau for its comprehensive digital/mobile curriculum.
Companies Hiring Graduates
- Companies that have recruited program graduates include Anomaly, Anderson DDB, BBDO, Boom Marketing, Cossette, FCB, Grey Canada, JWT, Leo Burnett, MacLaren McCann, Maple Leaf Sports and Entertainment, Media Edge, Mindshare MPG, Saatchi & Saatchi, Starcom, TBWA, and Young & Rubicam.
Education Pathways
Qualified graduates of this program may be eligible for pathway programs with partnering institutions, allowing them to receive degree credit for their Centennial College learning.