Program Overview

Learning at your own pace, you’ll develop a valuable communications skill set that will illuminate your career path to a management position in public relations. Experienced professors and industry professionals will lead as you explore how organizations create and maintain relationships with their publics. You will study communications strategies and learn how to communicate effectively, and manage internal and external forces to maintain and enhance reputations for all types and sizes of organizations. This is a growing business with lots of opportunities for graduates to work in their chosen field.

You will learn the ropes of the public relations industry through classes, labs, and hands-on assignments and gain the range of skills you need to be the great communicator, who so many employers are actively hiring. Areas of study in public relations include:

Public relations strategies

Media relations

Corporate Communications

Event planning and management

Writing for the web, social media, print, and broadcast

Communications research

Communications design

As a public relations student, it's your choice whether to attend classes in-person or virtually and move seamlessly between the two. All classes are streamed live over the Internet and recorded for viewing at a later time.

Cambrian College is a member of both the Canadian Public Relations Society and the International Association of Business Communicators. Students are encouraged to consider purchasing a student membership in these professional associations.

Career outcomes*

Media relations officer

Event planner

Speechwriter

Strategic communications planner

Marketing specialist

Communications/information officer

This program is delivered as a combination of online or virtual courses, classroom experiences, and practical experiences, giving you the flexibility to learn from the convenience of your home community.