Commerce and Marketing

Overview

Marketing is essential in every aspect of life – we are surrounded by brands that influence our decisions, and in some situations, we can only be successful if we learn how to sell our personal brand. Commerce and Marketing provide fundamental business and economic skills that offer an unrivaled range of possible career and further education paths. 

Educational Opportunities

The first few semesters will focus on understanding the economic, social, and technological environment, to give you a solid basis as a future economist. You will also learn about how to establish and manage a company with success. 

The main focus of your studies will be the basics of trade and marketing, you will learn about the different fields of marketing (advertising, digital marketing, Public Relations, event marketing, etc.) through practical examples, case studies, and projects. This way, you can be an active participant in your learning process both in individual and group tasks, allowing you to learn and master professional skills. 

Besides getting professional foundations, you will also become familiar with the latest marketing trends, learn how to find, and interpret relevant sources, and strengthen your creative skills. 

Specialization

Specializations are only launched with a minimum of 15 students. 

• Advertising and PR: This specialization will prepare you to become a useful member of advertising and PR agencies, or to work for small, medium, and large companies in marketing-related positions. Your studies will be practice-oriented: you will learn how to produce a wide range of advertising and PR materials in practice. We put a strong emphasis on new techniques and tools: you will learn not only the basics of digital marketing, but also about new media, or the latest marketing trends like content marketing. 
• Global marketing: This specialization will give you a deeper insight into the international aspects of marketing. During your studies, you will learn about the specialties of the international market and the economic, social, and technological environment. Practicing several skills is also part of the curriculum: you will learn about the process of preparing and making decisions about communication and marketing through different tasks and projects. 

Career Opportunities

• Expert working for the commerce and marketing departments of multinational and national companies  
• Expert working for advertising and PR agencies  
• Manager of start-up businesses  
• Executive or marketing professional of small and medium enterprises  
• Expert in the non-profit sector