Description
State-of-the-art degree programme Creative Business (CB) prepares you for a career in the global creative business, in both established and emerging markets. It focuses on the latest developments in international marketing, media, and business innovation. You work with an international group of students and tutors on global projects; for example, bringing an American product or brand to the European market, or introducing a European innovation to the Middle East.
During your study, you will build on your professional profile and personal brand by creating your own learning paths that match your interests and needs. CB has a global focus – from day one you work in cross-cultural international teams, and on cross-border projects in the fields of Marketing, Media, and Business Innovation. Your fellow students and our teaching staff come from all over the world, and you will spend at least one semester working or studying abroad. You develop into a flexible and creative professional with an entrepreneurial mindset, ready for an (international) career in creative business.
You will develop a solid foundation in marketing, media, culture, and business theory. During the programme, you'll work with other students and tutors on real-life global cases, learning skills to come up with innovative solutions for creative industries. Moreover, you’ll build your personal brand.
After graduating, you’ll be a flexible and creative professional with an entrepreneurial mindset - ready for an (international) career in marketing, business, and media. For example, as a customer experience manager, creative strategist, brand manager or growth hacker. Another option: start your own business.
Requirement
Students who apply to our international Bachelor programmes must have a secondary school diploma at a sufficient level (comparable to the Dutch havo-diploma). A student is eligible to enrol in our international Bachelor programmes when holding one of the following diplomas:
Bulgaria: Diploma za Sredno Obrazovanie
Romania: Baccalaureate
France: Baccalaureate
China: senior middle school diploma and huikao (regional examination) certificate
Germany: Abitur (Zeugnis der Allgemeine Hochschulreife) or Fachhochschulreife
United Kingdom: a minimum of four GCSEs/IGCSEs at grade A, B or C AND two A/AS levels in six different subjects
United States: high school diploma with college preparatory programme
International Baccalaureate or European Baccalaureate Diploma
All students, except students with a relevant Dutch diploma, must prove that they have good writing and conversation skills in English. If English is not your native language, you must provide a result from an internationally recognised test of English.
Structure
In the Creative Business study programme you acquire up-to-date knowledge and skills in creative thinking, human-centered design, relevant technologies, and business savviness, and develop into cultural savvy global professionals. Marketing and Media are important business domains. You will develop skills to come up with innovative solutions for creative industries, media, and global organisations that embrace creative innovation. You can also start your own business.
You learn how to be successful in Advertising, Media and entertainment, Design, Music, Publishing, Gaming, Fashion and IT and many other sectors. We unlock your commercial potential through creative thinking and collaboration. You learn how to study effectively by working in groups on assignments drawn from real industry practice, supervised by a lecturer. Interacting with your fellow students, tutors, and people from the field, you also improve your professional and social skills.
Creative Business prepares you for the creative industry, but also for all the other industries that embrace creative innovation - such as Health, Education, Government, and Business Services.